How long will Dacia be able to increase the price?

How long will Dacia be able to increase the price?


“We maintain a competitive price gap”. This is what Denis Le Vot, the director of the Dacia brand, answers when we ask him about the continued rise in the price of Dacia, which he does not deny or even claim. Question: How long will the customer of Renault’s cheap brand accept the inflation? Because Dacia does not go hand in hand. In the final modification, the little Sandero reaches 10,990 euros in the basic version. That is 200 euros more than last April and 2,700 more than two years ago. The result: a 33% increase compared to the old model sold in the summer of 2020, and even 24% more than this past year. Yet in the summer of 2021 it was already the same car as today. It hasn’t changed at all! Clio, Sandero’s technical sister, has increased its price by only 21% in two years.

The Stepway variant, the Sandero designed as a (false) promoter, fared worse. The price has increased by 46% in two years (up to 14,600 euros today in the basic version). As for the Duster SUV, it’s a 28% increase over two years for the entry-level version (for 15,990 euros). All that with a logo change and a few extra trinkets. The Duster range now tops out at 24,400 euros (diesel, 4×4), up from 21,600 two years ago. Dacia has redesigned the names of its various finishes, the main novelty of which is that they take the English words spoken ironically in France, “Essentiel” to “Essential”, “Prestige” to “Safari”… the change allows to increase the price by 500 euros compared and last spring.