We don’t stop Ferrari anymore. The Italian sports car brand has stepped up promotions in recent months. After the presentation of “Purosangue”, the company’s first SUV, the Maranello company is back in the spotlight to talk to us about ecology.
If the first electric car in the history of the prancing horse is on the way, the latter should only see the light of day in a few years. But until then, Ferrari plans to reduce its impact from an environmental perspective. In the announcement of its second quarter financial results, Ferrari also said it wants to sell 15 new models between 2023 and 2026.
Waiting for the electric Ferrari
Among these new cars, one has to be fully electric. For CEO Benedetto Vigna, the arrival of such a car at Ferrari is a big bet. Customers of the brand as well as Tifosi (fans of the brand) love roaring engines, and it is hard to imagine them running in front of the car without any noise.
In its development plans, Ferrari predicts that electric cars will represent only 5% of sales in 2026. Thermal cars will gradually leave their place, and the Italian brand guarantees that it will reach 40% of electric models sold by 2030. If likes it. or not, it will have to comply with European rules that prohibit the sale of hot cars by 2035.
In his latest statement, the big boss of the brand is already preparing the environment. He announces that this car will arrive in 2025 and that it will be a “real Ferrari”, “a sports car that will offer a true Ferrari driving experience. But with this slow distribution of electricity for its range, Ferrari is trying to avoid carbon emissions.
Carbon bias at Ferrari
Recently, the company installed an oxidation fuel cell plant in its Maranello infrastructure. The latter now provides 5% of the power needed to produce cars. In addition to this factory, Ferrari is in the process of installing solar panels at its factories.
Ultimately, these should generate up to 1.7 gigawatt hours per year. This renewable energy production should enable the Italian company to reduce its carbon footprint and reach neutrality as soon as possible. In addition, the target even seems to have priority on the arrival of the electric car. Ferrari also hopes to be strongly independent. This will be a real benefit for the brand, especially as we see energy costs change.