The average team in the process of expansion with ambitious plans for the coming years, when it hopes to be among the largest. A wealthy company investing heavily in marketing to engage with Formula 1 and the “green” future that the division desires. Their paths crossed and … it worked.
Aston Martin announced on Thursday (03) that it has signed an agreement with the oil giant Aramco. The brand will be featured on the English team’s cars and will even appear in the official name of the team, which now has two sponsorships: Aston Martin. Aramco Cognizant Team Formula 1.
The agreement goes beyond funding and extends to technical cooperation. Aramco and Aston Martin will work together in several fields: in the search for 100% renewable fuel to be used in F1 by 2025, oil and fuel, non-metallic materials, as well as research and marketing of the best engine technologies for road cars. ., according to the information provided by the team.
Lawrence Stroll, billionaire investor and main shareholder of Aston Martin, was happy and optimistic about the deal: “We are in the game to win and I am happy to welcome a partner of the size of Aramco, which I ended up discovering in this process. .we have great intellectual capacity and technical, which will help us a lot in achieving our goal of winning the Formula 1 world championship.”
The statement does not specify the legality of the contract, adding that it is a “long-term strategic partnership”. Values were also undisclosed, but given the figures surrounding Aston Martin and Aramco and the size of both of their stakes in F1, it’s safe to say it will be one of the division’s biggest sponsorships.
Aston Martin invests one side…
Aston Martin is undergoing an accelerated investment cycle. Since 2019, when Lawrence Stroll joined the team, money has gone from being an issue to being the hope of the team. This hope only increased when the businessman brought green color and a new brand, Aston Martin – a company in which Stroll is also a shareholder, by the way.
The team is building a new factory near Silverstone, England. The cost of the work is estimated to be between 150 and 200 million pounds (in reais, more than 1 billion). It is also hiring. In the last year alone, it attracted big people from the competition and the market: from Mercedes, came the chief aerodynamicist Eric Blandin, and from Red Bull, Dan Fallows, of the same expertise. In addition to the two, Martin Whitmarsh, former McLaren boss and Mike Krack arrived, coming directly from BMW Motorsports to replace Otmar Szafnauer in the executive leadership.
For 2021, the team has brought in a top class driver. Sebastian Vettel, the four-time world champion, joined Lance Stroll at the wheel of one of the expected green cars. The year began surrounded by expectations due to the success of the previous year, when it won 4th place among the constructors – still with Racing Point in pink. However, the results were below expectations, with a 7th place among the teams.
Aston Martin is another big bet on the new regulations to try to get closer to the front of the pack. Lawrence Stroll has invested heavily – and will continue to invest – to make this a reality in the near future. And he found a most fortunate partner to start this project. A new factory is being built, highly qualified workers are arriving, and long-term agreements have been signed. With Stroll and Aramco together, money will be the least of Aston Martin’s problems. But only time will tell if it will be enough to keep the team on par with the big ones.
... Aramco to invest from another
Saudi Arabia’s state-controlled oil and energy company is one of the largest in the world. The numbers are stratospheric: $200 billion in revenue and nearly $2 trillion in market cap (the total value of all shares). Yes, a trillion. This is equal to the GDP of Saudi Arabia itself. The company has the capacity to extract 10 million barrels per day and accounts for 10 percent of the world’s crude oil reserves. Colossus!
In recent years, Aramco has begun to approach Formula 1. Since 2020, the company has been branding billboards and walls at circuits around the world, evidenced by TV commercials. In 2021, the bond was strengthened with the inclusion of the Saudi Arabian GP on the calendar. The whole event was, of course, sponsored by Aramco.
Also in 2021, the partnership between the division and the company became more strategic. Aramco wants to be part of the sustainable change that Formula 1 intends to promote in the coming years, and has offered its expertise to help develop the biofuels of the future that will power cars from 2025. (not coincidentally) loads.
For 2022, the organization wanted to increase its visibility in the world of Formula 1 by stamping its brand on the team, as other competitors in the world of oil already do, such as Petronas, Exxon-Mobil and Shell. McLaren and Aston Martin were in contact with the company, which ended up choosing the latter. And the green that brought hope to the old Racing is now the green that wants to represent Aramco’s sustainable journey.
Green, the color of many meanings
It is common to associate colors with certain feelings, symbols, actions or environments. The color green, for example, is usually associated with a feeling of hope. It is also associated with the concept of sustainability, nature. And there are those who associate green with money, perhaps thanks to dollar bills. Finally, recently, the football club started to anger the opponents by saying that green is the color of envy.
And not that Aston Martin, the green team, was full of it moneyraised more capital from the venture sustainable from a sponsor? By joining forces, hope of the future of victory for the English team. If the combination is successful, who knows if green will be the color of jealousy in Formula 1?