According to the article on thekoreancablog.com, manufacturer Genesis is currently working on a futuristic compact hatchback powered by electricity. The luxury wing of the Hyundai group has wind in its sails at the moment, so this rumor is not surprising.
The post cites industry sources, this short-future car that would have the name “JE” and would go into production in July 2023 with sales a little later in the summer. However, the supply problems that are still plaguing the auto industry may hinder the plans of the top management. After all, this supply chain problem doesn’t seem to be going away anytime soon.
As the article mentions, it would be surprising if this future name “JE” would be the name reserved for the next generation of the G70 sedan, the most difficult car of the brand that debuted in 2018, as a 2019 model. Note that Genesis also sells a family version – or “Shooting Brake” if you prefer the European name – for this same sedan. Unless the brand’s strategists are already considering changing the name of the sedan, although this possibility seems unlikely, given the current name reserved for the electric version of the G80 sedan, simply called the G80e.
It will be interesting to watch Genesis in the next few months, a brand that is enjoying an interesting development at the moment. Genesis already has three SUVs (GV60, GV70 and GV80) and three sedans (G70, G80 and G90), but the flexibility of the E-GMP platform would allow the integration of another electric vehicle into the range.
Unfortunately it’s too early to tell if this future car will be part of the North American strategy, but with North American consumers’ passion for utility vehicles, it wouldn’t be surprising if this car was left out of the equation.