General Motors announces an 81 million plan to develop the future design of the brand

General Motors announces an 81 million plan to develop the future design of the brand


car

Cadillac Celestiq: General Motors announces an $81 million plan to develop the brand’s future model



General Motors has announced an $81 million investment to support production of the future Cadillac Celestiq.

The American manufacturer, which owns the subsidiaries Buick, CAMI Automobile, Chevrolet and Cadillac, has launched its investment plan for the future model of Cadillac: Celestiq.

This program, which amounts to 81 million dollars, aims to prepare a production site for this new model, at the Global Technical Center in Warren, Michigan. It will be the first car produced by General Motors since the creation of this site in 1956.

“As Cadillac’s future sedan, the Celestiq marks a new era of resurgence for the brand. Each one will be handcrafted by an extraordinary team of craftsmen at our historic Technical Center campus, and today’s investment announcement underscores our commitment to presenting the ultimate Cadillac without the best in craftsmanship, design and engineering and technology. » Mark Reuss, chairman of General Motors.

According to the car group, the Celestiq will benefit from manual production and will be based on the Ultium platform, which is capable of receiving a large capacity battery. Additionally, the Celestiq will have more 3D printed parts than any other model in the bunch. The roof, very impressive, would be built in four parts and would be “intelligent”: a panoramic roof that would give the possibility to each occupant to adjust the transparency of the glass.