Geely, the Chinese owner of Volvo, is entering the smartphone market

Geely, the Chinese owner of Volvo, is entering the smartphone market


Chinese car company Geely (owner of Volvo) will soon enter the smart phone market. Reuters we learn that the group bought 79.09% of the phone manufacturer Meizu through its subsidiary Xingji Technology. If the label remains free, the two entities will work closely together in different areas, and especially in the software component.

Geely does not hide his ambitions in the field of smart phone, and above all he wants to focus on the ranks by delivering products. ” different . .

By entering the industry, Geely will enter a market that is already owned by Xiaomi, Oppo, Vivo and others. The group is still confident and has announced that it is working on several mobile projects, but also wearable based on XR technologies (real, enhanced etc.).

Meizu is far from the world-renowned Chinese manufacturer of smart phones. The brand moved to France in 2014 before leaving the market 4 years later, and has the smallest market share in the world. Recently, Meizu made headlines for a marketing campaign advertising a phone without a hole in the speaker or charging gate. If the idea is interesting, it was a great joke in the end.