From infamy to success: 4 rejected cars that are selling like hotcakes today – 07/31/2022

From infamy to success: 4 rejected cars that are selling like hotcakes today – 07/31/2022

They say the world goes round, and the saying goes to cars.

At different times, Brazil had categories and even car brands that did not fall into the taste of consumers and today they sell like hotcakes.

The reasons for this “turning the table” are different: there are products that previously left something to be desired in terms of cost and reliability, but have changed over time.

It is also not too much to remember that the average customer profile changes over the years, making something that was previously rejected desirable.

UOL cars selected four car models or car features that once failed in the Brazilian market and are currently very successful in the country. Take a look.

1 – Cars with 4 doors

The Ford Royale was originally launched with two doors to distinguish it from its ‘sister’ VW Quantum, which had four.

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With the exception of some sports cars, today most cars sold in Brazil and in the world have four doors.

The advantage of this configuration is that, some time ago, car manufacturers invented coupes with rear doors, combining sporty looks with practicality and more comfort for the rear seat occupants.

The last domestically produced two-door car was the Volkswagen up!, which was only offered with a four-door body in 2017, when the 2018 compact line arrived at dealerships.

However, this was not always the case: until the early 1990s, when the import of zero kilometer cars was allowed, Brazilians preferred two doors and cars with four were rare, even among taxi drivers.

The proof of this is that even station wagons, family cars by calling, were only available with front doors: see the Volkswagen Parati models, which won only four in the 1998 line, already in the “Bolinha” generation; and the Royale, a version of the Volkswagen Quantum launched by Ford, which was previously also offered with rear doors.

Part of this Brazilian aversion to four-doors is explained by economic reasons, as such cars were more expensive, and also aesthetic: many considered that the unique access doors to the rear seat made the car ugly.

2 – 1.0 turbo engine

VW Pioneer Gol 1.0 turbo 16V impressed when launched in the early 2000s, but had a short life - Disclosure - Disclosure

The pioneer VW Gol 1.0 turbo 16V impressed when it was launched in the early 2000s, but was short-lived.

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Currently, the 1.0-liter turbocharged engine is synonymous with good performance associated with fuel economy.

This engine is increasingly present in cars, powering best-sellers such as the Volkswagen T-Cross, Hyundai HB20 and Chevrolet Onix.

Consumers have put aside their prejudices and today many understand that, thanks to downsizing, an engine with only one liter of displacement is capable of driving more than the expected 2.0 liter engines of the not so distant past.

However, the turbocharged 1.0 engines were not well received by Brazilians when they appeared in the country.

In 2000, VW was the pioneer in equipping the Gol and Parati with a 1.0 16V turbocharged petrol engine, which produces 112 hp of power and 15.8 kgfm of torque at just 2,000 rpm – figures that can take the hatch from a standstill to 100 km. /h in 10.65 seconds, with a top speed of 190 km / h.

To give you an idea, the expected version of the same engine produced 69 hp – with the adoption of the turbine, VW was able to sell its compacts with a lower IPI, offering greater performance.

The advantage of speed and recovery, however, was accompanied by more expensive maintenance and some mechanical problems, which ended up alienating users. Therefore, the turbocharged version of Gol and Parati had a short life and was retired in 2004.

Brazil would only make 1.0 turbo cars again in 2015, when the VW up arrived! TSI, which added direct injection and a recipe flexibility system.

About 20 years ago, Ford also launched the Fiesta and EcoSport with a 1.0 liter engine, but with a mechanical compressor (supercharger). The two were also not well received and were short lived.

3 – South Korean cars

Atos is one of the models that Hyundai sold in Brazil in the 1990s. While it was not successful in the country - Press Release - Press Release.

Atos is one of the models that Hyundai sold in Brazil in the 90s.

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Based in Brazil, where it has been manufacturing cars for ten years, Hyundai is the expected brand in the country.

The South Korean automaker is currently manufacturing in Piracicaba (SP) the best-selling passenger car in our market, the HB20, which has just been updated.

The manufacturer also assembles the interior of the compact SUV Creta in São Paulo, which is among the most licensed in its category.

When Hyundai started in our market, represented by a local distributor, the situation was completely different.

In the 1990s, Brazilians had only imported cars from the brand, such as the Accent and the small Atos, available, while Hyundai was never close to the market leaders: at that time, it did not have a strong after-sales network, which was important for trust and win customer loyalty.

The game began to change only in 1999, when Caoa took over the management of Hyundai on Brazilian soil and launched the pillars that would make the brand one of the most beloved brands in the country – today, Caoa assembles in Anápolis (GO) ix35, Tucson and HD78, as well as cars from Sino-Brazilian Caoa Chery.

The success was such that the headquarters in South Korea also decided to manufacture cars in Brazil and opened its factory in Piracicaba in 2012.

It’s worth noting that Kia, another South Korean brand owned by Hyundai, also sells cars here, on order only, through the Gandini Group.

If it does not have a large sales volume, Kia is now also a brand respected by Brazilians.

4 – direct drive

Automatic transmission is now used in half of the 0 km vehicles in Brazil, but in the past it was viewed with suspicion by the consumer - Press Release - Press Release.

The automatic transmission equips half of the 0 km cars in Brazil, but it was initially viewed with suspicion by consumers.

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Almost 50% of zero-mileage cars sold in Brazil today are equipped with automatic transmissions.

The item, which provides for the clutch pedal and brings comfort to the driver in city traffic, is available even in medium and high versions of hatches and compact sedans.

Moving a little higher, the gearbox that changes gears alone is present in almost all models sold in the country: among compact SUVs, the segment that is growing the most in terms of sales volume, there are almost no manual options anymore.

More than ten years ago, the majority of new cars were manual – the most expensive versions of many small models had an automatic gearbox, a cheaper but less comfortable alternative – it was rejected and ended up disappearing, only when the automatic transmission . made it more accessible.

Going back further, options without a pedal on the left were very few and those that were available were very technologically demanding compared to the current ones, due to the reduced number of gears, very high consumption and low performance compared to the manual versions. of one car.

Therefore, most of those who had the money to buy an automatic car preferred the manual option.

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