OKX, one of the world’s largest cryptocurrency exchanges on a business level, announced on Tuesday that it is the new official sponsor of McLaren’s Formula 1 and eSports teams – McLaren Racing and McLaren Shadow. Esports Team.
The partnership takes effect from the 2022 Miami GP, which takes place this weekend. The interchange logo, as noted, will be displayed on the McLaren MCL36 F1 cars, on the helmets of drivers Lando Norris and Daniel Ricciardo and on the equipment.
“The McLaren brand represents everything that is innovative in F1. Which is no different in the crypto ecosystem that is also represented by speed, reliability and performance, themes that are at the heart of any first-class cryptocurrency trading platform,” he said. Haider Rafique, Chief Marketing Officer at OKX.
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McLaren Racing CEO Zak Brown said in a statement that the team is delighted with the partnership. “In a rapidly evolving field, OKX is a long-standing crypto brand that brings innovation, analysis and precision to accomplish great things.”
The exchange is part of OK Group, an investor in the Brazilian Foxbit brokerage.
terminate the agreement
In June 2021, McLaren had closed a sponsorship deal with Bitci.com, the Turkish exchange behind the symbol of the Brazilian Football Confederation, the Brazilian Football Team (BFT).
In February of this year, however, the Formula 1 team informed Bloomberg that it had terminated its contract with the franchise. The company did not make clear the reason for the decision.
Meanwhile, Bitci’s partner clubs, such as Sporting, from Portugal, and Spezia, from Italy, canceled their sponsorship deals in exchange for non-payment.
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