Ford tests automatic speed reduction technology in restricted areas

Ford tests automatic speed reduction technology in restricted areas


Ford is testing a new technology in Europe that shows how connectivity can help improve city traffic. Called “geofencing,” or virtual area fencing, it allows cars to automatically slow down when entering restricted areas, such as near schools, hospitals or shopping malls.

In addition to increasing traffic safety, this new functionality will help you avoid speeding tickets. Another benefit is making cities look cleaner, effectively replacing traffic signals, which are often confused in urban areas or covered by branches.

“Connected car technology can be proven to help make driving easier and safer for everyone, not just the driver. Geofencing allows speed to be reduced when necessary to improve safety and create a better environment,” says Michael Huynh, manager of urban solutions, Ford of Europe.

The creation of 30 km/h zones is considered one of the main measures to reduce the risk to pedestrians in urban areas, since drivers have more reaction time and the impact speed is lower. In Europe, around 30% of traffic deaths are pedestrians and cyclists.

Driver assistance technologies such as self-testing help drivers not exceed speed limits, but zone-based speed control is considered more flexible and effective.

In tests conducted by the Ford company in Cologne, Germany, two E-Transit electric vehicles are being used to analyze the effects of speed reduction in improving traffic and reducing accidents. The 12-month trial covers all 30km/h zones in the city center and selected 50km/h and 30km/h zones in other parts of the area.

Ford’s technology uses GPS tracking and data sharing to slow the vehicle down as it enters a reference zone. The driver is notified of the new limit by a flashing light on the dashboard and can turn off the system at any time.

In the future, drivers will be able to define their geofencing protection zones at a speed of up to 20km/h, including in warehouses and private areas, or even by force, taking into account local risks, road works and time of day.

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