In the first seven months of 2022, Fiat has already registered more than 222 thousand units sold. The brand recorded 21.7 market share
THE Fiat celebrates another month of leadership in the Brazilian market with 35,681 units sold and a 21% share. Three cars of the Italian brand were among the ten best sellers of the month, Nova Strada (10,897 units), Argo (6,103 license plates) and Pulse (5,300 vehicles), which reached the second place among the best-selling SUVs. in Brazil.
Another highlight of the month of July is that Fiat also led in both sales channels. In other words, the brand was number one in retail with 17.3% market share and direct sales with 24.5% market share.
At the 2022 convention, Fiat has a 21.7% share and more than 222 thousand units sold, the brand also has the title of the best-selling car in 2022, as the Nova Strada remains at the top, with 61,945 thousand units. Another member of the year’s Top 10, Mobi appears in eighth place with 34,948 units. The Pulse, on the other hand, moved up one spot, becoming the fourth best-selling SUV in Brazil, in its first year of business. It is also worth noting that the brand strengthened its leadership in the main market segments. It is the leader in the first seven months of the year in hatches (23.5%), in pickups (53.9%) and in cars (36.8%).