Fiat 500: new version of ‘La Prima by Bocelli’

Fiat 500: new version of ‘La Prima by Bocelli’


The new 500 “La Prima by Bocelli”, the latest high-profile version, continues the success of the first generation of La Prima launched in March 2020 and which remains the most sold version of the series: one New 500. Of the three sold in 2021 is the edition la La Prima.

The new 500 “La Prima by Bocelli” is the world’s first car with JBL “Virtual Venues” technology, which offers an unparalleled sound experience. In fact, the latest version of this FIAT logo and the latest version offers the standard JBL Premium Audio “Mastered by Bocelli”: a 320 W high quality audio system that is highly improved, in terms of design quality and performance. , whose use is simple and intuitive, as well as fully integrated into the car without any impact on the internal space or boot. To make it more complete and unique, FIAT appealed to the experience of Maestro Andrea Bocelli, the world’s most famous living tenant, and chose as a communications campaign song, Matteo Bocelli’s upcoming new song.

New 500 La Prima na Bocelli

For the first time on the world stage, the New 500 La Prima and Bocelli are dressed for the opening night at the opera. It plays with a new version of black (not necessarily) and provides a “germ-killing glove box” as usual. This device incorporates UV-C lighting into the glove compartment, to enhance the surface cleanliness of small personal items (such as smartphones, house keys or other everyday small items). The client can enable this system by placing small personal items in the glove box, closing it and pressing a button on the centerpiece. The purity cycle lasts 3 minutes with a blue external indicator and a sound signal informing the end of the cycle.

This new state-of-the-art version also includes a few “gems” of design and technology: an immeasurable soft component sealed with FIAT stamp on the Cabriolet version, a high-quality touch screen 10.25 ″ system, full lighting of LED lights. , 17 ″ diamond-shaped wheels, special “La Prima” badge and high-end interior with dashboard embroidered with ivory seats, with FIAT signature. This new version features state-of-the-art 42 kWh battery life that allows for up to 320 km – WLTP- and can go up to 460 km if used in cities. Additionally, the New 500 is the first small town car to offer a 2-level assisted drive (an intelligent automated transport controller, which puts the car in the middle of the road and a stop & go traffic assistant).

The New 500 Bocelli La Prima can now be ordered in 3 body styles (sedan, convertible and 3 + 1), and in 6 colors (Onyx Black, Rose Gold, Ice White, Mineral Gray, Ocean Green and Celestial Blue).



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