Electric Mercedes-AMG arrives in Brazil in July;  know the details

Electric Mercedes-AMG arrives in Brazil in July; know the details

Mercedes-AMG EQS 53 +4MATIC (Photo: Disclosure)

This June, Mercedes-AMG, the high-performance Mercedes-Benz brand, celebrates its 55th anniversary. Its founders, Hans Werner Aufrecht and Erhard Melcher, were striving for high performance and perfection when they laid the foundation stone of the company on June 1, 1967, and these remain the stated goals of the brand today.

Responsible for producing some of the most powerful combustion engines on the market, Mercedes-AMG has developed, in recent years, innovations related to automotive electronics. Recently, the company confirmed the arrival of its second electric model in the country.

From the first week of July, the first long-awaited initial units Mercedes-AMG EQS 53 4MATIC+ start landing at Mercedes-Benz dealers nationwide.


See also: Mercedes-AMG EQS 53 arrives with 658 hp and 580 km of autonomy

Discover the history of Mercedes-AMG

The brand’s iconic models (Photo: Disclosure / Mercedes-AMG)

The AMG story begins with two Daimler-Benz engineers. Hans Werner Aufrecht and Erhard Melcher worked for the company in the 1960s and were responsible for developing the 300 SE racing engine – until the company ceased its motorcycle activities.

For that, the young people decided to be independent, and established their own Engineering Center. While Aufrecht was passionate about motorsport, Melcher was known for his genius in the area of ​​engine development.

In June 1967, AMG started its operations in a garage in the German city of Burgstall, staying there until 1976, when it moved to Affalterbach, in the province of Stuttgart. The acronym that gives the brand its name includes the initials of the founders, Aufrecht and Melcher, and the “G” for his birthplace Großaspach – Aufrecht.

A wonderful moment from Mercedes-AMG

Mercedes-AMG SLC 450 (Photo: Publicity/Mercedes-AMG)

Over the years, AMG has marked its time in the history of the international automotive industry. Among them is the development of the Mercedes 300 SEL 6.8, the most powerful car of the 70s, with a 428 hp V8 engine, something incomparable at the time.

In the following decade, the AMG 450 SLC Racing Coupé won the Nürburgring Grand Prix. This victory boosted AMG’s business, as several street coupe owners began to look for more power through the models produced by the German producer.

Since then, AMG has grown, producing more and more Mercedes-Benz cars, making customization a new field of business. Therefore, in 1990, Mercedes-Benz AG signed a cooperation agreement on sports projects. Later, in 1999, Daimler Chrysler AG became the majority owner and, in 2005, the sole shareholder of AMG.

In the years that followed, the merger of Mercedes-Benz and AMG led to even greater success. The C 36 AMG was the brand’s first bestseller, with 5,000 units sold.

The Mercedes-Benz SLS AMG was the very first car produced by Mercedes-AMG. Its performance, associated with an innovative design, which includes “gull-wing” doors, is remembered by fans of the brand to this day.

Currently, the entire family of AMG GT models (two-door and four-door) is part of the second generation of cars developed entirely by the high-performance brand.

The C 36 AMG is the brand’s best-seller (Photo: Diculgação/Mercedes-AMG)

Mercedes-AMG today

In 2022, the Mercedes-AMG line is one of the most diverse on the global market, designed to meet the different desires and needs of customers who are looking for high performance.

This range covers more than 50 versions – 12 of which are available in Brazil. These are high-performance products with outputs ranging from 306 hp (Mercedes-AMG 35 4MATIC) to 639 hp (Mercedes-AMG GT 63 S 4MATIC+ 4-doors Coupé). The portfolio offers sedans, coupes and SUVs, as well as roadsters and the Mercedes-AMG GT.

With roots in motorsport, the Mercedes-AMG brand has been on the track for five decades.

The brand has also been represented in Formula 1 since the 2012 season by the Mercedes-AMG Petronas team and the engine and technology manufacturer Mercedes-AMG High Performance Powertrains. In addition, AMG has also been supplying the Formula 1 Safety Car and the Formula 1 Medical Car since 1996.

And this relationship with the world of motorsport was even stronger this year, with the arrival of the first hypersport Mercedes-AMG ONE units, using the original set of engines from the F1 team’s models in recent years, and more than 1,000 hp.

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Paulo Silveira

Paulo SilveiraJournalist with 20 years of professional experience as a reporter in the main newsrooms of newspapers in Brazil, such as Gazeta Mercantil, Folha SP, Estadão and Jornal do Brasil and in coordinating, editing and leading positions. He graduated in Journalism from Caśper Líbero.