After its (minor) success in the 80s and 90s, Lada has systematically disappeared from our streets. However, the Russian car is doing better than ever, thanks to the Renault-Nissan group, which has taken over since 2014. To celebrate 55 years, the brand is launching a new brand. Oh yes!
From 3 to 2
The evolution of this logo follows a trend that we also see in the international market. A trend that has already been observed in Mini, Kia, BMW and Volkswagen, for example. In short: 3D becomes 2D. Although the brand launched a new logo with a cool 3D effect in 2015, this effect can be removed. Now the logo is as flat as paper. In terms of form, a few changes. Because in the center there is always a Volga boat with the letters LADA next to it.
Although Lada is launching a new logo, it will not immediately transfer to the cars as they will still have the usual “metal” cover on the hood. Perhaps because the brand has several hundred thousand of these parts in its warehouse.
No more jokes
Although Lada is the subject of many jokes, the Russian brand boasts impressive figures. It employs more than 40,000 people and has a market share of 20% in Russia. In addition, it sells a variety of modern products that often share their base with products from Renault and Dacia, as well as low-cost cars.
There is the Xray crossover, Vesta, which is available as a sedan and station wagon, the low-cost Granta, the seven-seater Largus and, of course, the Niva Legend, which still uses the body of the original Niva. At the front of this model is a 1.7-liter 4-cylinder gasoline engine developing 83 hp. CO2 technical drama. We understand then why we no longer find Lada in Western Europe.