The successful launch of the brand in 2022, the new C3 inspired a growth of more than 70% in the number of dealers.
With the launch of the new C3 scheduled for the coming months, Citroën is announcing a major expansion in its sales network, expecting great success for the model. The expectation is to increase the number of authorized dealers by more than 70% compared to 2019, thus reaching 180 dealers by the end of 2022.
“Our network is confident in the success of the New C3, and is ready for the new features of the C-Cubed Project, with the launch of two new models in the next two years. In addition, we developed a robust maintenance program so that our model remains available after purchase,” says André Montalvão, Citroën’s commercial director in Brazil.
What do we already know about the new C3?
Since the beginning of the year, Citroën has been gradually releasing information about the new generation C3. Two color options will be offered for the roof, and up to 13 different combinations with body tones. In addition to the already revealed blue body (Spring Blue) and white roof, the new C3 will have the option of a black roof.
Unlike the Indian model, the orange roof option will not be available in Brazil. On the inside, the central strip of the panel can be gray or blue, depending on the version. The hatch can also be customized with many original accessories, depending on the brand, total of 150 differences.
Released in Porto Real, Rio de Janeiro, the new generation C3 will be the first model in a family of three vehicles, designed for customers in Brazil and those from other Latin American countries. In fact, it will be the first car manufactured in Porto Real using a variant of the CMP (Common Modular Platform), as well as being the first Stellantis car produced in Brazil to use it.
It is the same platform as the Peugeot 208, however, it adopts simplified solutions to make it available. And it will be precisely this version of the CMP that will be the basis of the C-Cubed project with three new unpublished cars that have already been announced, starting with the C3, planned for the next two years.
Based on consent records obtained by Journal CAR, the new Citroen C3 will initially be launched in three versions: Feel, Feel Pack and First Edition. All will have the Peugeot 208’s 1.6 EC5 flex engine, with 118 hp. In the basic configuration, the transmission will be a five-speed manual, while others will always have a 6-speed automatic transmission. In the future, the compact could get new engine options from Stellantis, such as the 1.0 Firefly and 1.3 Firefly from Fiat Argo – recently issued in 208.