We saw it with the Ford F-150 Electric, the interest is real for electric cars. On the other hand, Chevrolet announces interesting data about the number of reservations made for the electric version of its Silverado.
As of today, 150,000 units have been ordered by enthusiasts, news that GM CEO Mary Barra said during a conference call with investors earlier in the week. The model, which will appear in spring 2023, is at the heart of General Motors’ (GM) plan to produce 400,000 electric vehicles between 2022 and 2024.
What’s doubly interesting for Chevrolet is that about 65% of these savings come from customer wins, which is to say people who will switch from another brand’s car to Chevy.
The Silverado EV, which debuted in January, is currently undergoing testing and we think several steps are coming to put the finishing touches on its development phase. The first model expected in 2023 will be the base version of the WT. It will be followed by a First Edition RST variant in the summer. The RST model will debut in the summer of 2024 as a 2025 product.
Mary Barra also shared data on GMC Hummer reservations, which are 80,000. Considering the model’s entry price, around $100,000 here, that’s still impressive. And once again, we are attracting new customers with 42% coming from a competing manufacturer. As for the GMC brand, 75% of bookings represent new customers for the division.
As for the star markets, we are talking about California, Florida and Texas.
What will be interesting to watch is whether much of this savings will turn into actual purchases. It should, but with supply issues, if other models become available early, we may see some changes.