Nissan with three engines for acceleration and recovery in the key category |  Cars |  Car sales |  Nissan Peru |  companies |  |  ECONOMY

Nissan with three engines for acceleration and recovery in the key category | Cars | Car sales | Nissan Peru | companies | | ECONOMY


José Luis Montiel, president of Nissan Peru, agreed that the market expectations are mixed in 2024. For this product, the light would grow between 2% and 3% to more than 165,000 units; and its own sales would be at the top of the industry again.

In that perspective, he highlighted that three drivers will be important in the coming months. Among them, stock returns Lift up to gain a foothold in that category aimed at companies and that in 2023 it proved to be the third most important in that segment with a share of 19.7%.

“We ran out of products and it has been difficult for us to return. We already settled on 2023, but we found a context of discounts and a lot of competition. “We have confidence in the customers and we will go out and take advantage of that,” commented to Managementafter mentioning that the brand came in second place in image and model Forward.

Regarding portfolio renewal, he said that the focus in 2024 will be more on developing technology. e-Power (electric motor powered by a battery activated by a petrol engine), initially in the X-Trail model. Currently, this plug-in car is the brand’s main focus on electrification South America.

READ ALSO: Nissan, the arrival of its first electric car and projections on the online channel

Suppliers with experience

When asked about the other two pillars of development by 2024, Montiel ad improvement of distribution network. Although he announced that they could add one or two locations to the current 22, he mentioned that the biggest effort would be to take advantage of the ones that are already working.

To achieve this, the strategy aims to renew the business to international standards Nissan (in Lima only one location needs to be updated to complete the process) and location changes, especially inside Peru. And, although the brand’s share in the light segment reaches 4% with the improvement from Lima (which accounts for 62% of its sales), the share is contracting in other regions.

Therefore, he saw a greater opportunity within Arequipa, Trujillo, Tacna and other cities of Peruwhere the brand has been operating as a direct subsidiary of the Japanese automaker for five years.

Meanwhile, the company’s third “engine” in 2024 will be improve customer experience, according to regional practices after the recent restructuring of the car company’s organization

READ ALSO: Nissan hopes to increase sales by updating a large number of its portfolio

Method after modification

Regarding the visible changes after the modification of Nissan and that led to a subsidiary of Peru of that area South America by region Latam, Montiel highlighted several advantages. Among them, the adoption of regional product strategies.

Likewise, more flexibility to redistribute the list between countries, in the context of which the prospect of Peru They are better than in some neighboring markets. Likewise, the transfer of talent and the exchange of experience between subsidiaries will be other visible steps within the framework of the integration of activities.

READ ALSO: Nissan consolidates its operations in Latam under a new name: what is it about?

IN SHORT

Digital. Based on a strategy focused on digital transformation, Nissan Peru is already approaching 20% ​​of its total sales with first contact on electronic systems. In this process, the company aims to continue moving forward with rapid steps and expects to increase this rate to 25% by the end of 2024.

KEYS

Repair. In 2023, Nissan focused on portfolio renewal in the categories of SUVs (most important in the light segment, with a share of 45.6%) and sedans.

Funding. Nissan adds car loans to a 10 percent market share of its sales (35 percent, according to AAP).

Regional. Peru and Chile are among the most competitive markets for Nissan in Latin America due to their trade openness and agreements that facilitate the arrival of brands from different origins.

READ ALSO: Engine and automotive industry projections in 2024 in the face of shutdown risks

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ABOUT THE AUTHOR

Bachelor of Social Communication (Mayor of the Universidad Nacional de San Marcos). I worked in radio and print media and, since 2013, I have been the editor of the Business section of Diario Gestión.