Bugatti says no to electric and SUV for at least 10 years – Prisma

Bugatti says no to electric and SUV for at least 10 years – Prisma


Bugatti announced this week that electric cars and crossovers are not in the brand’s plans for the next ten years. The announcement, in contrast to other automakers including competitors such as Ferrari, Aston Martin, Lamborghini and Rolls Royce, surprised the market by distancing itself from the current discourse that is unified (or nearly so) in the industry.


The CEO of the company, Mate Rimac, said in an interview with Autobmobilwoche where he confirmed that the next generation Mistral will have an electric engine, which means it will be hybrid but not electric.

The executive said that the power supply needs to develop the intersection “between heat engines and high-voltage engines”. Rimac says that the ideal is for the electric range to reach at least 50km, which can reduce emissions and increase the efficiency of the brand’s vehicles.


The new generation Chiron will have an electric V12 engine, a solution that could be offered to the Ettore Bugatti brand. This means that Chiron’s legendary engine with sixteen cylinders (W16) and 1500hp is near the end. In 2021, Bugatti sold 150 cars, the brand’s best in its entire history, which has spanned 113 years.