Brand stories.  Can a Tesla logo represent more than a “T”?

Brand stories. Can a Tesla logo represent more than a “T”?


Tesla Motors was founded in California in 2003 by Martin Eberhard and Marc Tarpenning. The company name is a tribute to Nikola Tesla, an inventor and engineer known for his electrical work.



Roadster is the first model of the brand

Make an electric car available

In 2006 Tesla, an anonymous car manufacturer, presented it at a hangar at Santa Monica airport, Lotus Elise’s electric road. Two years later, the first copies, collected by hand, dropped a drop from a small Tesla factory.

Meanwhile, a small investor, Elon Musk is taking stock in the company. After a few months, it is certain that Tesla is not going fast enough.

To speed up the movement, he wants to be the boss with his hands free. Its purpose is clear: to keep democracy in the electric car.


Tesla Motors became Tesla in 2017.
Tesla Motors became Tesla in 2017.

Very greedy boss

After a new $ 40 million funding phase in May 2006, then another $ 45 million a year later, Elon Musk becomes a major shareholder. In August 2007, Eberhard was asked to step down as CEO.

The founder no longer has the support of the board of directors. He was demoted to “Technology Chairman” before leaving Tesla in 2008, along with co-founder Marc Tarpenning. Elon Musk is now the only master on the board.


The brand aims to revolutionize transportation and its first electric truck
The brand aims to revolutionize transportation and its first electric truck

What does the logo mean?

With his logo Tesla named the agent, located in New Jersey, RO Studio. We actually think Tesla’s letter T. But this symbol also signifies the cross section of an electric motor.

Part of this electric motor takes the shape of T. The revelation appeared on Twitter some time ago, following a revelation from Tesla boss Elon Musk.

Note that Twitter, this other major new economy company has also been acquired by Elon Musk, who also owns SpaceX, and Neuralink.



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