BMW i3 End of Production as Icon of Electric Mobility |  Business

BMW i3 End of Production as Icon of Electric Mobility | Business


At the last meeting of the Electric Mobility Day, held in São Paulo, it was not difficult to find a representative of the BMW i3 line, driven by electric mobility enthusiasts and rental or car sharing companies that decided to make their German compact. boy-child ads.

Although the debate about the transition from combustion engines to a battery-powered future is sporadic (and still uncertain from a social and environmental point of view and road infrastructure), it is a fact that the category already has a legacy from cable. to the tail: after all, BMW made official this month the end of production of its i3, 8 and a half years after its conception. The latest models left the Leipzig plant at the end of June – the plant will house the electric iX1, as well as the third generation Mini Countryman. There is currently no direct successor to the i3.

In total, 250,000 electric units were sold in 74 countries – the compact arrived in Brazil in 2014, before the arrival of such cars as the Nissal Leaf and the Chevrolet Bolt. Some of its features have had a long life, integrating models from the Mini Cooper SE to electric buses in Turkey.

The i3 is the result of a program launched in 2008 by BMW, and was, along with the sporty i8, the first practical step in the ‘i’ philosophy led by chief engineer Ulrich Kranz. It is a complete plan, which not only promotes the development of electric vehicles, but also a significant reduction in water consumption and CO2 emissions, as well as the use of green energy (solar and wind, for example) in industries.

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The idea was to create a sustainable car for cities with more people, and without large combustion engines, engineers were able to come up with bold plans. “We have designed from spaceships to the most common cars. We definitely wanted a car with a beautiful face. Many sci-fi films gamble on this dystopian area, and the design can end up doing the same thing. In fact, it is much simpler. following rather than doing.” something friendly. But we wanted to communicate that it is possible to be responsible and still have fun”, he says. Wire magazine Kai Langer, head of design for the ‘i’ project.

The BMW i3 is a symbol of the efforts still being developed by the company, which plans to reduce carbon emissions by 40% for each vehicle in the entire value chain (from production to consumption) by 2030 compared to 2019 figures. By 2030, the group ( (which includes automakers Mini and Rolls-Royce) expects at least one in two cars to leave its sales to be 100% electric, like the i3.

On the other hand, the strong presence of a prestigious company like the German one in the electric market is also a sign of the still high prices paid for electric cars – electric compacts still start around 160 thousand reais in Brazil.

This content is developed by QA. Read more articles on ESG and sustainability from the perspective of GQ Magazine in One Planet.