birth  Production of the first electric CUPRA has already begun

birth Production of the first electric CUPRA has already begun


After announcing at this year’s Munich Motor Show that it intends to become a 100% electric brand by 2030, CUPRA has begun producing the first model in this offensive mode: the CUPRA was born.

Based on the MEB platform (similar to the Volkswagen ID.3, ID.4 and Skoda Enyaq iV), the new CUPRA Born is seen as an ideal “weapon” for the international expansion of the brand, allowing it to reach new internationals. markets, especially electricity.

With the launch of Born scheduled for November, this will be accompanied by the implementation of a new distribution strategy, with the option of contracting CUPRA Born under the subscription model.

TO NOT LOSE: Pedro Fondevilla, managing director of CUPRA Portugal. “We are not a shared model brand”