Bentley celebrates 10 years in the Netherlands – Bentley Unifying Spur – –

Bentley celebrates 10 years in the Netherlands – Bentley Unifying Spur – –

Bentley Motors, the British luxury car brand, is adding a new website to its strengthened Dutch network of business partners with the upcoming opening of Bentley Rotterdam. For more than a decade, the brand has successfully established itself in the market with Bentley Maastricht and Bentley Leusden.

The opening of Bentley Rotterdam, located in Europe’s largest port city, strengthens the brand’s presence in response to strong customer demand. The very first Bentley showroom in the Netherlands was Bentley Leusden, celebrating its 10th anniversary this year with a retrospective of events and memories shared by their customers and friends of the brand.
In the showroom, Bentley Leusden has put together a timeline and displayed ten works of art to highlight the achievements of Bentley Motors and Bentley Leusden. Bentley Maastricht followed in 2017 and will celebrate its 5th anniversary later this year and is now the third Bentley store in the Netherlands and Bentley Rotterdam.

Balazs Rooz, Regional Director of Bentley Motors Europe, said: “The Netherlands is an important market for Bentley Motors and since the establishment of the Pon Luxury Cars BV team in 2012, the brand has continued to grow and expand. Thanks to the commitment of our valued retail partners in providing a superior experience for customers, we enter the next decade with full confidence that the brand will continue to grow and we look forward to the next exciting chapter with the official opening of Bentley Rotterdam. . »

Since the centenary, Bentley has been redefining its criteria by accelerating its Beyond100 strategy. The desire to be a leader in sustainable luxury mobility is driven by many initiatives, including a five-step social pillar of diversity and inclusion initiative announced a year ago. The design team created a work of automotive art that celebrates diversity in all its forms – representing the unifying power of humanity. The Bentley Unifying Spur is a model that embodies these values ​​and appeared in the Netherlands to celebrate unity, love, diversity and inclusion and the brand’s great success in this market.

Photo: Bentley