Apple plans to enter the electric car market in the next few years
The company has bet on famous names in the industry to develop the product
Luigi Taborrelli, an executive who worked at Lamborghini for 20 years, was chosen
Having established itself in the field of mobile phones and computers, Apple has more ambitious plans for the future of the company. The company is preparing to develop a self-driving electric car for the brand.
The tech giant aims to acquire big names in the process. To help build the model, the organization hired a former Lamborghini executive who specializes in chassis and design.
Bloomberg says the contract of Luigi Taborrelli, an executive who worked at Lamborghini for 20 years and will leave the company in May 2022, could boost growth. development of novelty.
During his years at the Italian automaker, Taraborrelli led projects that developed suspension components, steering systems and driver assistance technologies.
those examples bring creativity to the executive are the Urus SUV, Huracán Coupé, Performante and Aventador Coupé, as well as smaller series projects such as the Huracán Sterrato.
This is not the first time that the company has bet on registration and major appointments. Last year, important choices were made led by Kevin Lynch, one of the company’s senior program managers. In May of this year, the company also hired Desi Ujkashevic, Ford’s former director of global safety engineering.
The car, popularly known as the Apple Car, could go into mass production by 2025. Until then, the company will have major challenges to create a car that succeeds in a hot and competitive market.