Hyundai has plans to introduce an affordable electric car to its range of zero carbon vehicles. However, the model still does not have a release date and will focus on markets such as Europe, for example. See what the brand manager has to say about the topic.
Hyundai is planning an affordable electric car, but that won’t be the brand’s focus
Electrification is already considered to be more of the future in the automotive market. However, if it depends on a brand like Hyundai, it will not be the only one. The automaker remains committed to developing new sustainable propulsion methods, such as hydrogen-powered engines, for example.
However, the brand knows that it needs to develop an electrified portfolio so as not to be left behind in the race for new markets. For this, the company intends to launch around 11 electric models by 2030. However, the cars will focus on Europe, since the continent is one of the highest in terms of domestic electric policies.
Some of the automaker’s products have already been presented, such as the Ioniq 5 and Ioniq 6. According to the brand, in 2024, the Ioniq 7 will be launched to compose a new offensive track. It is a seven-seater SUV, which will be sold in the North American market as well as in Europe.
However, none of them are part of the electric car segment ” more accessible, as in the case of the Caoa Chery iCar, the Renault Kwid E-TECH and JAC E-JS1, here. Regarding this matter, Hyundai’s head of marketing in Europe, Andreas-Christoph Hofmann, said in an interview with Automotive News Europe that the brand is working on a cheaper and more affordable electric car.
However, the executive did not give the exact date of arrival of the new model. The cheapest electric car from Hyundai is believed to be launched at a price of 20 thousand euros, something like R$ 110 thousand, for direct conversion.
The executive also said that promoting a small car, especially with an electric drive, is a bit difficult, as the models do not bring much profit to the brand.
This is why the car manufacturer introduces the market to larger and more complete cars, as in the case of the cars already mentioned.
Electric cars in Brazil
There are still no traces of Hyundai’s electric model in Brazil. Currently, the brand strategy aims to focus on the most popular segment of hatchbacks, as well as SUVs, both of them. In these two cases the brand is well established, where its two main products – HB20 and Creta – are well established and are of best seller rank.
However, the tram area in Brazil is also increasing. The country had a total of 20,427 units sold in the first half of 2022.
The result generated a growth of 47% in the same period in 2021, when 13,899 units of electricity were sold.
According to June figures, the total national electric vehicles (HEV, PHEV and BEV) reach 97,569 vehicles, expected to exceed 100,000 in the next two weeks.