After two defeats, will Peugeot be able to beat the Landtrek?

After two defeats, will Peugeot be able to beat the Landtrek?

The biggest novel that Peugeot is preparing for the Brazilian market in 2022 is the Landtrek. Scheduled to hit the market in the second half of the year, it will be the French brand’s first mid-size car. The question that does not want to be silent is: will the model succeed? After all, the manufacturer failed two other times he tried to enter this segment in Brazil, with the 504 Pickup and Hoggar, respectively.


Peugeot 504 Pickup: the pioneer

The first attempt was made shortly after the opening of the national market for imported goods. In 1994, the Peugeot 504 Pickup began to land in the country. The truck had excellent carrying capacity: it supported no less than 1.3 tons. In addition, it came with a 2.3-liter diesel engine with 70 hp (a figure that seems insignificant these days, but which was the standard for commercial vehicles at the time).

The Peugeot 504 was the first image of the French brand in Brazil

In fact, utility is the word that best describes the Peugeot 504 Pickup. Today, most buyers use pickup trucks as passenger vehicles, but in the 1990s, the user profile of this type of vehicle was different: most were interested in commercial use. In this, the model was very attractive and soon gained a reputation for durability. Moreover, even with a single cabin, it can accommodate three occupants.

What ended up hurting the Peugeot 504 Pickup was poor after-sales, at a time when Peugeot was still only an importer. Reports of shortages of parts and skilled labor became common. Another problem was the outdated design: the sedan that the pickup was based on dates from 1968! At the end of its career, the truck ended up being discontinued in Argentina in 1999, which ended exports to Brazil.

Defeated by Hoggar

After the 504 Pickup, Peugeot returned to having a truck in its product range in 2010, when it launched the Hoggar. Based on the 207 hatch, which in turn was a modification of the 206, the main attraction of the model was the 1,151 liter bucket: the largest in the category at the time. The load capacity, on the other hand, of 660 kg, was in the competition average.

Peugeot Hoggar
In 2010, Peugeot bet on the Hoggar pickup, whose sales were poor

Peugeot offered the Hoggar with three trim versions and two engine options, both variable: 1.4 to 82 hp and 1.6 to 113 hp. However, the pickup had poor sales, and production in Porto Real (RJ) was stopped early, in 2012. The bad reputation of the 206 and 207 series was weighed down by suspension stiffness (an important component in utility vehicles) and the absence of variants. extended cab.

With the Landtrek, Peugeot will have a pick-up again after a 10-year hiatus. And, on top of that, it will be the first mid-size car to compete directly with Toyota Hilux, Chevrolet S10, Ford Ranger, Mitsubishi L200, Nissan Frontier and the Volkswagen Amarok. It will be imported from Uruguay, benefiting from the tariff agreements established with Mercosur.

Will Peugeot turn around with the Landtrek?

To finally try to succeed in that segment, Peugeot is making improvements to the Landtrek interior. For starters, the Uruguayan pickup will be more powerful than similar ones sold in other countries. This is because, according to the website Mystery Carsit will use the PSA DW10 engine, a 2.0-liter turbodiesel that equips the utility vehicles of the Stellantis group in Europe: there, it delivers 181 hp and 40.8 kgfm, but these numbers can grow here.

peugeot landtrek 2011pj010
Landtrek is undergoing improvements before its launch in Brazil

Another exception will be the adoption of Aisin six-speed automatic transmission, associated with the 4 × 4 system of traction and reduction. Abroad, currently, the Peugeot Landetrek comes with a 1.9 turbodiesel engine of 150 hp and 35.6 kgfm, with a manual gearbox. There is also a 2.4 turbo petrol, with 210 hp and 32.6 kgfm, which is sent to Brazil.

In addition, the Peugeot Landtrek will retain many of the features of the original design, such as a large carrying capacity (foreign versions carry up to 1,200 kg) and a modern interior. The development of the area relies on experts from Fiat, which is also part of the Stellantis Group and has extensive experience in commercial vehicles. Will the French brand finally have a successful product in this category?

How did Peugeot and Citroën manage to start turning the tables in 2021? Boris Feldman comments on the video!

👍 Did you like it? Support our work by following our social networks and get access unique content. Don’t forget to comment and share.

Oh, and if you’re a fan of the sounds of Borissearch Automated Chat on the main podcast platforms: