A new lineup of Jeep vehicles to face Rivian and Tesla

A new lineup of Jeep vehicles to face Rivian and Tesla


MILAN/DETROIT (Reuters) – Jeep will launch four electric SUVs by the end of 2025 to regain the lead in the race to electrify off-road vehicles, the Stellantis brand has announced.

Coming to the end of the electric fray, Jeep has unveiled the 100% EV Jeep Recon, inspired by the fuel-powered off-road icon Wrangler, the Wagoneer S – a battery-powered newcomer to the Grand Cherokee and Wagoneer family – as well as the smaller public-oriented Jeep Avenger EV. of Europe.

Brand director Christian Meunier said these future electric models — some of which were not revealed during Wednesday’s press presentation — will help Jeep compete with other electric vehicles.

Rivian, Scout and Hummer – relaunched by General Motors – have all launched electric SUVs in a segment that has been Jeep’s backyard for decades: the all-weather adventure vehicle. And Tesla, with its Model X and Model Y SUVs, is attacking Jeep customers looking for more options.

Christian Meunier believes that the electric Recon and Wagoneer, whose sale is scheduled for 2024, and the European Avenger, scheduled for early 2023, will stimulate the growth of the brand.

“We are not done growing yet, but we want to get there in the right way,” he said, adding that he could not give quantitative estimates for the coming years.

Jeep relies on the fact that electric models will represent 50% of its sales in the United States and 100% of its sales in Europe by 2030, also said Christian Meunier.

The brand still intends to offer this type of car in China, he said, but without further details. Stellantis announced in July an overhaul of its Jeep strategy in the Chinese market, ending a JV with local automaker GAC and switching to import mode.

In Europe, Jeep wants to use the Avenger to strengthen itself in the compact SUV segment, where it already has the Renegade, and is aimed at a younger and more female customer.

Italy is currently Jeep’s biggest market in Europe, accounting for half of its sales on the continent, and the brand is seeking success in Germany, France and the UK.

(Giulio Piovaccari and Joseph White, Gilles Guillaume for the French version, edited by Tangi Salaün)